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arii
Longread translated automatically
The project is taking part in the competition
Finalist of the competition
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Arii is an MR application with an interactive system of loyalty and gamification for commercial locations in Moscow.
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What’s the benefit to the users?
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What’s the benefit of a location?
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What’s the benefit to artists?
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Why artifacts?
Mechanics
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Start the lens. Screw the objects to get the bonuses!
Roll the collected objects, they’ll turn into a collector’s arch!
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Mix up and get a unique character. Put them in town to get more prizes!
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Annex arii
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Arii is not a city capture, it’s a transformation, it’s an expansion.
SHAPECHIFT
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It’s a video story of Arii showing up in town. It’s a moment when physical and digital mixes, creating a new mixed space.
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