Онлайн-школа «Автомат»
CONCEPT
An online platform where upper-level students and postgraduate students from HSE University act as instructors, selling their proprietary intensive courses or leading online sessions in complex disciplines such as mathematical analysis, probability theory, economics, digital literacy, English, and law. The platform serves as an intermediary: it provides the technical infrastructure, handles payments, manages promotion, and ensures quality control.
SOLUTION
An online school where vetted students, who recently passed the same exams, are the instructors. The platform matches you with a tutor, controls quality, and handles all the organization. Process: student $\rightarrow$ application $\rightarrow$ matching within 24 hours $\rightarrow$ trial lesson $\rightarrow$ regular sessions.
FORMAT: What exactly are we creating
The main focus is the service (the intermediary platform), wrapped in a brand, while the media channels (VK and Telegram) function as tools for attraction and building trust. The product is the courses and intensives offered by the «Avtomat» online school.
