
Number of each generation as of 1 January 2024

Zoomers, millenials and Xersers choose work according to different criteria

Zoomeram needs a remote working regime, a clear boundary between work and personal time and respect for leadership. Millenials are willing to rework with flexible schedules and high wages. The X generation values more stability and the opportunity to take leave at the right time.
What do different generations spend n per cent of the respondents in the 100 per cent ratio?

Xersers are experienced and active consumers. They’re rational, and they take every purchase seriously. 70.5 per cent of the Millenian generation are willing to overpay for the quality of the product. Zoomers immediately decide to buy, even if they are expensive goods — smartphones or cars.
Offline or online purchases