energy drink | radioactive water | packaging & branding
The philosophy of the brand Radioactive water is an energy drink that ignites a spark inside everyone who is ready to go beyond the ordinary and experience a real burst of energy!Inspired by the spirit of experimentation and discovery, the brand embodies the desire for the new and unknown. Life shouldn’t be too serious. Each medicine-like bottle contains an invigorating drink. This is your «cure» for fatigue, which will help you not only stay energetic, but also smile even on the hardest days.
Brand idea Energy From The Depths Of The Periodic Table
Target audienceRadioactive water is a Drink for that which is long to be true, long distilling a new advance of energy, but at the same time, an abstraction safe for health. The Brand was created for an abdence that applications innovation and collective products. historical ConventionRadioactive Water draws inspiration from history, in part from one of the most common products of the 20th century — the energy Drink «Radiator», prepared by Bai Bailey Radium Laboratories in 1918. At a time when humanity is building to control new hormones, danger we as part of the game. The Radiator contained real radium, what led to trade consequen
Creeditsidea oithia Grazhevich art direction & design — Sofya Grazhevic 3d representation & animation — Dmitry Avdeev curators — Leonid Slavin, Yevgeny RasumovPublications worldbrandedesign Branding and Packaging Design for Radioactive Water Energy Drink by Studient Sook/Grazevic>.
