
Описание
ZELOM — бренд подарочных наборов из Израиля. В наших боксах вы найдете традиционные сладости и необычные сувениры из разных уголков Израиля. Мы говорим про традиции на современном языке. Подари кусочек Израиля своим близким.
Исходный проект



Ссылка на проект — https://portfolio.hse.ru/Project/225737
Ребрендинг глазами ИИ
В ходе работы над проектом, я использовала такие ресурсы: Leonardo Ai, Ideogram. Также я брала стилистику прошлого проекта, интегрируя элементы своего фирменного стиля в промты для достижения результата.
Айдентика ИИ
PROMT: Create a layout of printed products (paper, envelope, business cards) on a dark blue background for the brand of gift sets from Israel «Zelom» using national elements in the form of abstractions in a modern way and using these colors in RGB (#CD5135, #49523B, #14233A)
Постеры
Для генерации плакатов была использована нейросеть Leonardo Ai, также я использовала Photoshop, чтобы отредактировать плакаты.
PROMT: Creative advertising poster for ZELOM: a box of olive oil, dates and hummus, surrounded by sand and views of Israel. The background is a collage of different patterns and textures. The entire poster is made in the style of modern art
PROMT: Creative advertising poster for ZELOM: a box of olive oil, dates and hummus, surrounded by sand and views of Israel. The background is a collage of different patterns and textures. The entire poster is done in a hand-drawn style with bright colors.
Дополнительные носители
PROMT: Create box. It is dark blue and has a pattern on it. Inside the box are olive oil, dates and hummus. The background is deep and white. The overall atmosphere of the photo is edgy and luxurious.
PROMT: Create a candle and packaging for it on a white background. For the brand of gift sets from Israel ZELOME, using white and blue colors and patterns
PROMT: Create bottles of Olive Oil. One bottle is white, the other is green, with a branch of olives on top of them. The packaging itself has the ZELOME logo and patterns, they are blue. The overall atmosphere of the photo is edgy and luxurious.
PROMT: A fashion photograph showing a full-length model standing with a bun on her head while wearing an oversized hoodie. The sweatshirt is decorated with the ZELOM brand logo. The sweatshirt itself is dark blue and has a pattern on it. The background is deep and white. The overall atmosphere of the photo is edgy and luxurious.
PROMT: Create business cards on a white background. For the brand of gift sets from Israel ZELOME, using white and blue colors and patterns
Пространство
PROMT: Create a ZELOM gift set store in the center of Israel. The store itself is colorful and cozy, decorated with various garlands and lanterns.
PROMT: Create a ZELOM gift set store in the center of Israel. The store itself is cozy, decorated with various garlands and lanterns, a lot of plants and minimalism
PROMT: Create a ZELOM gift set store in the center of Israel. The store itself is cozy, decorated with various garlands and lanterns, the store should have a large number of plants and a minimalist look