klear mind ♪ packaging & Branding
My grandmother used to cook a combucha and say that this drink was very useful. She called it «cheese mushroom,» so for a long time I was sure it was made of the mushrooms we collected in the woods. Not long ago, I learned that it’s a fermented drink that’s made from sweet tea and a symbiotic culture of bacteria and yeast. There’s no beans and no foxes in the compound. And that story inspired me — I wanted to create a brand of combuchi with a package that shows the mushrooms that we can find in the woods.
As a target audience, I’ve chosen people who work hard or learn hard, who don’t make it. The mission of the Clear Mind brand is to remind us of the importance of the balance of life that leads to a happier and more productive life. Packing Kombucci is a continuation of brand philosophy: design that is not overloaded with detail. Bright graphic elements (child applications of mushrooms) + minimal printing on white paper sheet. The shape of the mushroom symbolizes the nature and organic origin of the beverage. If you put banks in a row, you get a «grab forest» — a reference to the development of a community where everyone can get help, support, motivation, and inspiration.
Publications: Interview for Paris Packing Week worldbrandedesignb>Awards:
Clear your mind with my combo!
