Alena Ivanovacurated byKonstantin Lelikov
Original size 1140x1600
YARIK punk shrift film
Longread translated automatically
Original size 1920x1080
YARIK is a typeface inspired by punk rock posters. Aggressive in appearance, good-hearted, hilarious and modest. The challenge of promo is to reveal the character and mood of the font as a good punk.
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Original size 1920x1080
The idea of a commercial is to turn the font into a character. Punk Yarick’s out at the concert, and his thoughts come out in the form of credits. After the concert, Yarik walks down the street, stuck in his thoughts about the last concert.
Original size 1920x1080
The visual style of the video is inspired by punk-college and DY-esthetic style.
Original size 1920x1080
Original size 1920x1080
It was important for me to make the video «crush», so every shot of the video is installed, printed, refined and scanned.
Original size 1920x381
Original size 1920x1080
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