HAUNT HUE. Communication theory
Design and Communication Theory
Communication theory is often fundamental for both fields of design and contemporary art. Through this theory creators learn how to properly form and send desired messages, which can later be decoded by the targeted audience.
Broadly speaking, communication is a process in which we exchange messages, meanings and ideas with each other. Which means that in the design field we can apply communication theory, since we as designers communicate with the audience by creating verbal or non-verbal ideas. There are a few ways to apply it:
- communication between designers as a group of people responsible for the brand
- communication between a brand and the audience
In the development stage of a brand designers have to efficiently communicate with each other in order to achieve the same goal. In this way they form a group. In this case we can apply group theory and such concepts as leaders and groupthink. For effective group communication it is important for a group to know who is the leader, as well as for a leader to know how to lead the group forward.
However, communication theory in the design field also has to be applied in order to transmit the main message of the brand between audience and designers. Except instead of words, designers use symbols, colors, shapes and more to communicate an idea to the audience.
Presentation for a general audience
Express yourself with HAUNT HUE — an authentic makeup brand inspired by vampire aesthetic and desire to experiment. When others strike for a clean minimalistic look, we go for something bolder — to challenge the beauty norms.
HAUNT HUE has a wide range of products with unique eye-catching designs. All packaging, influenced by gothic beauty, becomes not just a tool, but a work of art to admire.
The quality of our products is one of the main aspects we constantly try to improve. We are proud to say that our brand is:
- Cruelty-free
- Dermatologist-tested
- Long-lasting and smudge-proof
- Most packaging made with recyclable materials
Presentation for a professional audience
HAUNT HUE is a makeup brand that focuses on vampire aesthetic and self-expression. We view the vampire archetype as a symbol of timelessness for transformation and value authenticity in alternative beauty communities that enjoy the artistry. Our development is guided by the need for something more experimental and feisty in a market full of ''clean'' and basic elements.
Current market trends show a significant need in product innovation and modernization. Customers are mindful of what they use and seek improved formulas with skin-safe ingredients. Furthermore, less people seek full-coverage and heavy products, more prompting for matte, yet lightweight ones.
Our brand takes into account new tendencies and offers goods that follow them. All of our makeup is cruelty-free, dermatologist-tested, long-lasting and smudge-proof yet light on the skin. Not to mention, most packaging is made with recyclable materials.
Visual Identity
Our brand employs a dark luxury palette, perfectly aligned with its core aesthetic.
HAUNT HUE’s designs are always captivating and coherent. Each product becomes not just a makeup tool, but a peculiar decoration. The packaging becomes a treasured artifact — antique books, velvet cases and many more.
Our products are inclusive and offer shades for different skin tones and undertones, addressing diverse needs.
Website branding
The brand’s website also follows its core theme while keeping the menu user-friendly.
Advertising
To gain more attraction to our brand we use different advertising methods — for example, posters.
Customer engagement strategy
User-generated content: it is important for us to build trust between our brand and customers. UGC creators offer native advertising that can help with increasing loyalty and popularity.
Feedback: improvement is essential for us as a brand. We want to use different channels (surveys, chats, reviews) to analyze customers' level of satisfaction with our products.
Community building: we aspire to create spaces for our customers to interact with each other and build a loyal community.
Communication theory used as basis
While creating both presentations for different audiences, we heavily relied on online-course about communication theory. Many theories have been studied in order to understand how to better communicate and present overall brand ideas.
Such theories include:
Politeness Theory and concept of Face
HAUNT HUE supports our customers needs to maintain a positive face using our cosmetics to express their identity and desire to experiment.
Social Exchange Theory / Interdependence Theory
HAUNT HUE provides such benefits as:
- organic cosmetics
- wide range of shades
- unique aesthetics
Agenda setting theory / Framing
By framing a positive look on gothic vampire style via showing inspirations on our website and advertisements, we encourage more people to get interested in HAUNT HUE cosmetics.
Media Ecology
Another importance is choosing the right medium through which we show off our brand. For example, we have advertisement posters, which can be displayed in different places to attract a broader audience. Posters show interactive QR code that leads customers right to the website.
Four Models of Public Relations
In our case, HAUNT HUE has a two-way asymmetrical model, which means that we have to persuade and influence our audience to buy our cosmetics.
Sources
Material from the Communication Theory course (дата обращения 09.12.2025)
https://www.fortunebusinessinsights.com/makeup-market-102587 (дата обращения 10.12.2025)
Leonardo AI
