Layer
The layer is bakeries that complement everyday life and open up many layers of life. Here is a team of enthusiasts, united by the idea of finding the best recipes and technologies to create a new taste of traditional baking. That’s exactly what we reflected in ENDY’s team.
Vulnerability and dynamics of the logo
The layer is a new baking school and a constant search for new ones. 'Cause newness gives life a taste. An inclined font transmits a bold and even a little daring brand character. Dynamics and movement reflect continuous improvement. The copyright is similar to the copierite and croissant sign, which points to the copyright approach and the unique experience gained from the taste of baking.
Friendly and tasty color gamma
The color palette of the brand style is based on cooking decisions. Each color represents the filling of croissants, eclairs, and other pastries.
Metaphorical wreath
The main graphical element has been «twisted». Dynamic, with straight ends, it is a metaphor for the process of mixing the test and twisting the croissants. The shape of the line is smooth. The Witch is used in single-number media.
Style icons
The metaphor of modern and slightly bold brands is complemented by icons used for navigation. Icon shapes are created by a line that is branded or dynamic.
Open and honest brand.
Today, brands are increasingly showing the perfect image on social media: a perfect team, magic croissants, wonderful and kind guests. But people are tired of it. We open the muffins, get to know the team, our history, show all the processes, and reveal the secrets. But we don’t turn the account into a secret closed club, but we act as a place where friends are always happy to be new.
