Бренд экологичных благовоний Fume
Описание проекта
Бренд натуральных экологичных благовоний Fume представляет собой уникальное сочетание традиционных ароматерапевтических практик и современных экологических принципов. Основная ценность Fume заключается в создании продуктов, которые не только наполняют пространство приятными ароматами, но и заботятся о здоровье человека и окружающей среды. Цель бренда — предложить потребителям альтернативу синтетическим ароматизаторам, используя только натуральные ингредиенты, такие как травы, цветы и эфирные масла, которые способствуют гармонии и благополучию. Целевая аудитория Fume включает в себя людей, стремящихся к экологически чистому образу жизни, ценящих здоровье и натуральные продукты, а также тех, кто ищет способы улучшить свое эмоциональное состояние и создать уютную атмосферу в доме. Бренд ориентирован на осознанных потребителей, которые понимают важность выбора экологически безопасных товаров и готовы инвестировать в качество и натуральность.
Цветовая гамма бренда вдохновлена природой и включает в себя мягкие, теплые оттенки, которые создают ощущение спокойствия и умиротворения. Эти цвета ассоциируются с лесом, полями и свежими травами, что подчеркивает связь с окружающей средой и натуральными ингредиентами.
Логотип для стартапа Fume стремится отразить чистоту, естественность и умиротворение, которые являются ключевыми ценностями бренда.
Упаковка экологичных благовоний Fume строится на принципах минимализма и природной эстетики, подчеркивая натуральность продукта. Дизайн украшают объемные, рельефные изображения растений, повторяющие компоненты в составе благовоний, создавая эффект «скульптурной» упаковки.
Офис Fume — это пространство, пронизанное гармонией и естественностью: плавные линии, приглушенные природные оттенки, натуральные материалы, обилие света и живых растений создают атмосферу спокойствия, вдохновения и связи с природой, отражая философию бренда.
Дегустационное пространство Fume — это сенсорное путешествие в мир ароматов: спокойная, минималистичная обстановка в природных тонах, акцент на тактильные ощущения и элегантную подачу благовоний, создающая атмосферу умиротворения и глубокого погружения в уникальные композиции Fume.
Магазин Fume — это погружение в атмосферу спокойствия и осознанности: приглушенное освещение, преобладание землистых оттенков, натуральные материалы, минималистичная мебель и утонченные ароматы создают гармоничное пространство, где можно не спеша выбрать благовония на любой вкус.
Студия йоги и медитаций Fume — это оазис спокойствия: пространство, наполненное мягким светом, приглушенными оттенками зелени и земли, тактильными текстурами натуральных материалов и умиротворяющими ароматами благовоний, создающее идеальную атмосферу для гармонии тела и души.
Лаборатория Fume — это гармоничное сочетание науки и природы: чистое, светлое пространство с современным оборудованием, где тщательно отбираются и смешиваются натуральные ингредиенты, для создания уникальных и экологичных ароматически композиций.
Стандартная упаковка представляет из себя коробку из переработанного картона в минималистичном дизайне с указанием названия бренда, аромата и кратким описанием. Может иметь окошко для визуального представления продукта и рельефные природные формы. Цветовая палитра выдержана в спокойных природных тонах.
Подарочная упаковка представлялет из себя более премиальное исполнение из плотного картона с тиснением или рельефным изображением растений, связанных с ароматом. Часто комплектуется дополнительными аксессуарами: подставками и держателями. Может быть набором из нескольких ароматов. Отличается более сложной и изысканной отделкой.
Рекламные носители и плакаты Fume выполнены в минималистичном, элегантном стиле, подчеркивающем связь с природой. Преобладают приглушенные, пастельные тона. Часто используются типографические композиции с лаконичными шрифтами и названиями ароматов, а также слоганы, отражающие концепцию релаксации и гармонии.
Фирменные носители Fume, выполненные из натуральных и переработанных материалов в спокойных природных оттенках, включают в себя одежду из органического хлопка и льна, шопперы из джута, а также минималистичные аксессуары для дома и благовоний из дерева и керамики, отражая ценности осознанного потребления, экологичности и гармонии с природой.
Порядок действий:
1. Я изучила свой старый проект и проанализировала его на наличие достоинств и недостатков. 2. После чего на основе старого нейминга, логотипа и старых вариантов упаковки я попробовала создать усовершенствованный вариант упаковки в новом визуальном стиле с помощью нейросети Midjourney и LeonardoAi. 3. Затем, отталкиваясь от готового варианта упаковки, я создавала пространства для продажи, работы, дегустаций и производства своего товара на основе описания упаковки для сохранения фирменного стиля. 4. На основе сложившейся картины я создавала фирменные и рекламные носители. 5. В самом конце работы я использовала Adobe Color и через несколько готовых генераций вывела цветовую гамму проекта.
Промты для упаковок:
1. Design several new packaging variations for the Fume incense brand, based on the existing Fume packaging aesthetic. Retain the established color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and the signature 3D organic, natural forms that define the Fume brand. The focus should be on creating visually appealing and high-quality packaging that enhances the brand’s sophisticated and natural image. Include a gift set version with a transparent window that showcases the contents inside. Design a portable Fume incense travel pack for enjoying Fume scents on the go. This packaging must be small and easy to carry. The travel pack can contain incense sticks or cones. Incorporate the Fume color scheme, and maybe have a sliding function.
2. Design several new packaging variations for the Fume incense brand, based on the existing Fume packaging aesthetic. Retain the established color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and the signature 3D organic, natural forms that define the Fume brand. The focus should be on creating visually appealing and high-quality packaging that enhances the brand’s sophisticated and natural image. Include a gift set version with a transparent window that showcases the contents inside. Design a premium Fume incense gift set. The set should include multiple jars of incense (different scents), a high-quality incense burner, and possibly other accessories. The gift set packaging should be elegant and luxurious, using high-quality materials like textured paperboard or wood. Incorporate the signature 3D organic forms as a prominent design element. The most important feature is a transparent window that showcases the contents of the set, highlighting the beautiful jars and accessories inside. The color palette should be rich and sophisticated (e.g., dark earth tones with gold accents).
3. Design several new packaging variations for the Fume incense brand, based on the existing Fume packaging aesthetic. Retain the established color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and the signature 3D organic, natural forms that define the Fume brand. The focus should be on creating visually appealing and high-quality packaging that enhances the brand’s sophisticated and natural image. Include a gift set version with a transparent window that showcases the contents inside. Design a new variation of the standard Fume incense jar packaging. Maintain the existing jar shape and size, but create a new label design. Incorporate 3D organic forms that flow around the jar, possibly as embossed or debossed elements. Use a color combination from the established Fume palette
Промт для логотипа:
Create a logo for the eco-friendly incense brand 'Fume.' The word 'Fume' should be prominently displayed in a bold, elegant serif font. Surrounding the word, extending outwards from the edges of the rectangular or square logo format, incorporate three-dimensional, sculptural organic forms reminiscent of those found on Fume’s product packaging (reference image: [insert reference image here]). These forms should evoke elements of nature, such as stylized leaves, petals, branches, or flowing smoke. Maintain Fume’s established color palette of muted earth tones (beige, terracotta, soft green, cream). The sculptural forms should appear slightly raised or embossed, creating a subtle textural effect. The design should have an overall organic, balanced, and luxurious feel.
Промт для офиса:
Create a visually striking image of a unique space designed for incense tasting, deeply inspired by the packaging aesthetic of the Fume incense brand. Maintain the brand’s color palette of earthy tones, beige, terracotta, and gold accents. Incorporate organic, flowing, and natural forms characteristic of Fume’s packaging into the interior design; these forms should be prominent features, potentially as walls, dividers, or sculptural elements. The space should be designed to facilitate incense tasting, featuring areas for sampling different scents and comfortable minimalist seating. Populate the space with diverse individuals, including young adults, and older men and women, all engaging with the incense. Show them smelling incense, conversing quietly, or browsing the selection of fragrances. The lighting should be soft and inviting, highlighting the textures and colors of the space and the incense itself. Aim for an atmosphere of sophistication, relaxation, and sensory exploration.
Промт для дегустационного центра:
Create a visually striking image of a unique space designed for incense tasting, deeply inspired by the packaging aesthetic of the Fume incense brand. Maintain the brand’s color palette of earthy tones, beige, terracotta, and gold accents. Incorporate organic, flowing, and natural forms characteristic of Fume’s packaging into the interior design; these forms should be prominent features, potentially as walls, dividers, or sculptural elements. The space should be designed to facilitate incense tasting, featuring areas for sampling different scents and comfortable minimalist seating. Populate the space with diverse individuals, including young adults, and older men and women, all engaging with the incense. Show them smelling incense, conversing quietly, or browsing the selection of fragrances. The lighting should be soft and inviting, highlighting the textures and colors of the space and the incense itself. Aim for an atmosphere of sophistication, relaxation, and sensory exploration.
Промт для магазина:
Create a captivating image of an incense shop interior, heavily inspired by the packaging design of the brand Fume. Maintain Fume’s color palette of earthy tones, soft beige, dark terracotta and highlights of gold. Incorporate organic, flowing shapes reminiscent of those found on Fume packaging, using them as architectural elements that seem to envelop the walls. Include display cases showcasing various incense sticks and accessories. Focus on warm, diffused lighting that highlights the natural textures and colors, creating a serene and inviting atmosphere. The overall feeling should be sophisticated and calming. Populate the space with diverse individuals, including young adults, and older men and women, all engaging with the incense.
Промт для центра йоги:
Create a captivating and immersive interior space designed as an incense tasting room, deeply inspired by the design language of the Fume brand. Maintain strong adherence to the Fume aesthetic, including the signature teal/dark green color palette, accenting coral/orange tones, and cream/off-white accents. Infuse the space with the same organic, textured forms found on Fume packaging, translating them into architectural elements, furniture, and decor. The space should feel calming, inviting, and inspiring, reflecting the brand’s commitment to self-care, sustainability, and individual expression. It should be a sanctuary where young adults can escape the stresses of daily life and connect with their inner selves. Use a gentle mist to create volume in the interior and atmosphere. The goal is to create a unique and visually stunning interior space that is deeply connected to the brand identity of Fume incense, offering a fresh and innovative interpretation of its core values and design elements.
Промты для производства:
1. Generate a series of images depicting the Fume incense manufacturing facility, visually inspired by the aesthetic of Fume incense packaging. Maintain the brand’s color palette (specify colors if known, e.g., «earthy tones, muted pastels, and subtle metallics»). Integrate organic, flowing forms reminiscent of Fume’s packaging as design elements within the facility’s architecture and equipment. Show a clean, modern environment. Feature specialists and scientists wearing appropriate lab coats and safety gear. Capture the essence of the incense production process, emphasizing precision and care, from raw ingredient preparation to the final packaging of each jar. Provide images with both close-up details and wide shots to showcase the scale and intricacy of the operation.
2. Generate a series of images depicting the Fume incense manufacturing facility, visually inspired by the aesthetic of Fume incense packaging. Maintain the brand’s color palette (specify colors if known, e.g., «earthy tones, muted pastels, and subtle metallics»). Integrate organic, flowing forms reminiscent of Fume’s packaging as design elements within the facility’s architecture and equipment. Show a clean, modern environment. Feature specialists and scientists wearing appropriate lab coats and safety gear. Capture the essence of the incense production process, emphasizing precision and care, from raw ingredient preparation to the final packaging of each jar. Provide images with both close-up details and wide shots to showcase the scale and intricacy of the operation. Extreme close-up (macro) image of a single jar of finished Fume incense. Focus on the texture, color, and form of the incense mixture. Highlight the quality and craftsmanship that goes into each jar. Capture a hint of smoke, gently rising from the incense.
3. Generate a series of images depicting the Fume incense manufacturing facility, visually inspired by the aesthetic of Fume incense packaging. Maintain the brand’s color palette (specify colors if known, e.g., «earthy tones, muted pastels, and subtle metallics»). Integrate organic, flowing forms reminiscent of Fume’s packaging as design elements within the facility’s architecture and equipment. Show a clean, modern environment. Feature specialists and scientists wearing appropriate lab coats and safety gear. Capture the essence of the incense production process, emphasizing precision and care, from raw ingredient preparation to the final packaging of each jar. Provide images with both close-up details and wide shots to showcase the scale and intricacy of the operation. Image of the packaging and jarring process in the Fume facility. Show the meticulous filling of each jar with the finished incense mixture. Focus on the careful labeling and sealing of the jars. Emphasize the clean, sterile environment. Highlight the connection between the raw ingredients and the final, beautifully packaged product. Show the jars being packaged into Fume-branded boxes.
4. Generate a series of images depicting the Fume incense manufacturing facility, visually inspired by the aesthetic of Fume incense packaging. Maintain the brand’s color palette (specify colors if known, e.g., «earthy tones, muted pastels, and subtle metallics»). Integrate organic, flowing forms reminiscent of Fume’s packaging as design elements within the facility’s architecture and equipment. Show a clean, modern environment. Feature specialists and scientists wearing appropriate lab coats and safety gear. Capture the essence of the incense production process, emphasizing precision and care, from raw ingredient preparation to the final packaging of each jar. Provide images with both close-up details and wide shots to showcase the scale and intricacy of the operation. Image of the mixing and blending area in the Fume facility. Show specialized equipment, possibly automated or semi-automated, used to combine the ingredients according to precise formulas. Feature a scientist monitoring the process and adjusting parameters. Emphasize the flowing, organic forms integrated into the equipment design. Capture the interplay of textures and colors as the ingredients are blended.
Промты для рекламных носителей:
1. Generate images of advertising materials (posters, banners, signage) for the Fume incense brand, placed within interior settings that complement the Fume aesthetic. Maintain the brand’s established color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. Use interesting typographic solutions and compelling slogans to convey the essence of the Fume brand: relaxation, sophistication, and connection with nature. Generate an image of Fume signage in a boutique incense shop. The shop should be well-lit, with a focus on natural materials and a sophisticated aesthetic. The signage could be a banner, a poster, or a window display. Incorporate the Fume color palette and subtle, abstract representations of nature. Use the slogan: «Fume: Discover Your Sanctuary.» Try a slightly stylized serif font for an elegant touch.
2. Generate images of advertising materials (posters, banners, signage) for the Fume incense brand, placed within interior settings that complement the Fume aesthetic. Maintain the brand’s established color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. Use interesting typographic solutions and compelling slogans to convey the essence of the Fume brand: relaxation, sophistication, and connection with nature. Create an image of a Fume poster displayed in a yoga or meditation studio. The studio should be serene and inviting, with natural light and a focus on tranquility. The poster should feature a soothing image inspired by nature (e.g., flowing water or a forest landscape). Incorporate the Fume color palette and use the slogan: «Fume: Breathe. Relax. Reconnect.» Use a flowing, calligraphic font for a peaceful feel.
3. Generate images of advertising materials (posters, banners, signage) for the Fume incense brand, placed within interior settings that complement the Fume aesthetic. Maintain the brand’s established color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. Use interesting typographic solutions and compelling slogans to convey the essence of the Fume brand: relaxation, sophistication, and connection with nature. Create an image of a digital Fume advertisement displayed on a tablet in a spa setting. The spa should be luxurious and relaxing, with soft lighting and natural elements. The ad should feature a short, animated video showcasing the Fume incense and its benefits. Use the slogan: «Fume: Sensory Serenity.» Keep the design clean and uncluttered.
Промты для фирменных носителей:
1. Design a range of merchandise for the Fume incense brand. Maintain the established Fume color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. The merchandise should be stylish, understated, and reflect the brand’s sophisticated and natural aesthetic. Focus on creating designs that appeal to a discerning customer who appreciates high quality and subtle branding. Design a t-shirt for the Fume incense brand. The t-shirt should be a high-quality, comfortable fabric. The design should be minimalist and subtle. Incorporate the Fume color palette (e.g., a soft beige or muted gray). Feature a small, abstract representation of flowing smoke or a simplified version of the Fume logo on the chest or sleeve. Avoid large, bold graphics. Prioritize a clean and sophisticated look.
2. Design a range of merchandise for the Fume incense brand. Maintain the established Fume color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. The merchandise should be stylish, understated, and reflect the brand’s sophisticated and natural aesthetic. Focus on creating designs that appeal to a discerning customer who appreciates high quality and subtle branding. Design an apron for the Fume incense brand. The apron should be made from durable, high-quality material (e.g., canvas or linen). The design should be functional and stylish. Incorporate the Fume color palette (e.g., a muted green or earthy brown). Feature a subtle, abstract pattern inspired by natural textures (e.g., wood grain or stone) as the background. Include a small Fume logo or a minimalist graphic on the front pocket.
3. Design a range of merchandise for the Fume incense brand. Maintain the established Fume color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. The merchandise should be stylish, understated, and reflect the brand’s sophisticated and natural aesthetic. Focus on creating designs that appeal to a discerning customer who appreciates high quality and subtle branding. Design a tote bag for the Fume incense brand. The tote bag should be made from durable, eco-friendly material (e.g., canvas or recycled cotton). Design an incense holder for the Fume incense brand. The holder should be made from natural materials such as wood or ceramic. Incorporate organic shapes and colors.
4. Design a range of merchandise for the Fume incense brand. Maintain the established Fume color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. The merchandise should be stylish, understated, and reflect the brand’s sophisticated and natural aesthetic. Focus on creating designs that appeal to a discerning customer who appreciates high quality and subtle branding. Design a baseball cap for the Fume incense brand. The cap should be a classic design in a neutral color (e.g., beige, gray, or black). The design should be subtle. Incorporate the Fume logo as a small embroidered detail on the front or side of the cap. Alternatively, use a subtle, abstract representation of a natural form (e.g., a stylized wave or a curved line) as the primary design element.
5. Design a range of merchandise for the Fume incense brand. Maintain the established Fume color palette (specify colors if known, e.g., «earthy tones, muted pastels, subtle metallics») and incorporate subtle, abstract representations of natural forms, inspired by the organic shapes found on Fume packaging. The merchandise should be stylish, understated, and reflect the brand’s sophisticated and natural aesthetic. Focus on creating designs that appeal to a discerning customer who appreciates high quality and subtle branding. Design an incense holder for the Fume incense brand. The holder should be made from natural materials such as wood or ceramic. Incorporate organic shapes and colors.
Промт для обложки:
Generate a highly detailed and visually captivating cover image for the Fume incense brand. The composition should be entirely filled with various Fume product packaging and jars, artfully stacked and arranged to create a dynamic and eye-catching display. Ensure the sculptural elements (flowers, leaves, and other organic forms) on the packaging and jars are prominently visible and rendered with intricate detail, mimicking the style seen in [Insert reference image URL here — Fume product]. Focus on showcasing the textures and materials of the packaging (e.g., embossed paper, smooth ceramic). Implement a beautiful and dramatic lighting scheme to highlight the products, creating depth and drawing the viewer’s eye. The lighting should create soft shadows and subtle highlights on the sculptural elements, further enhancing their three-dimensional quality. All elements must adhere strictly to Fume’s signature color palette of muted earthy tones (beige, terracotta, soft green, cream). The overall feeling should be luxurious, sophisticated, and organic. Make the same sculptural flowers on the jars as in the reference. Add incense sticks to the cover.
Ссылки на использованные источники: 1. LeonardoAi https://app.leonardo.ai/image-generation 2. Adobe Color https://color.adobe.com/ru/create/color-wheel 3. Midjourney https://t.me/gpt3_unlim_chatbot
